Course Level: Intermediate

Affiliate & Partner Marketing

Affiliate marketing. Program management, partner recruitment, and commission optimization.
Retargeting & Remarketing

Retargeting strategy. Dynamic retargeting, audience segmentation, and frequency capping.
Mobile App Marketing

App marketing. ASO, user acquisition, and mobile measurement.
Data-Driven Media Planning

Data-driven media. Channel mix modeling, budget allocation, and media efficiency.
E-commerce Platform Architecture

E-commerce platforms. Headless commerce, composable architecture, and platform selection.
E-commerce Merchandising & Personalization

Digital merchandising. Product recommendations, personalization engines, and visual merchandising.
E-commerce Operations & Fulfillment

E-commerce operations. Order management, fulfillment strategy, and last-mile delivery.
Marketplace Selling Strategy

Sell on marketplaces. Amazon, Walmart, and multi-marketplace strategy.
D2C Brand Building

Build D2C brands. Customer acquisition, retention, and D2C unit economics.
E-commerce Analytics & Optimization

Optimize e-commerce with data. Funnel analysis, cart abandonment, and revenue optimization.