Course Level: Intermediate
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AI & Automation in SEO
AI for SEO. AI content optimization, automated SEO workflows, and ML for ranking.
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International SEO & Multilingual Strategy
International SEO. Hreflang, multilingual strategy, and global search optimization.
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SEO Client Management & Reporting
SEO client management. Client reporting, expectation management, and SEO proposals.
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Service Design Foundations & Methodology
Service design. Service blueprinting, journey mapping, and design methodology.
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Service Blueprinting & Process Mapping
Service blueprints. Frontstage/backstage mapping, touchpoints, and support processes.
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Customer Journey Orchestration
Journey orchestration. End-to-end journey design, touchpoint optimization, and omnichannel journeys.
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Service Innovation & New Service Development
Service innovation. New service development, service prototyping, and innovation sprints.
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Sales Technology Stack & Integration
Sales tech. Technology stack design, tool integration, and sales automation.
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Service Design Research & Co-Creation
SD research. Co-creation workshops, ethnographic research, and participatory design.
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Deal Desk & Pricing Operations
Deal desk. Deal structuring, pricing operations, and approval workflows.