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App Store Optimization

Get your app found. Master ASO strategies including keyword research, screenshot optimization, and conversion rate testing for iOS and Android.

Building an app is half the battle; getting downloads is the other. App Store Optimization (ASO) is SEO for mobile apps. This course teaches you to find high-traffic, low-competition keywords to rank in search results. You will learn to design high-converting screenshots and icons, manage ratings and reviews effectively, and run A/B tests on store listings. We cover the differences between the Apple App Store algorithm and Google Play Store ranking factors.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
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Complete Course Syllabus

  • 1
    ASO Fundamentals
    How app store search algorithms actually work.
  • 2
    Keyword Strategy
    Finding the right search terms for your niche.
  • 3
    Visual Assets
    Designing icons and screenshots that drive clicks.
  • 4
    Localization
    Translating metadata to reach global markets.
  • 5
    Ratings & Reviews
    Strategies to get 5 stars and handle negatives.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$70k - $110k

Career Paths

ASO Manager $80k-$120k
Mobile Growth Lead $90k-$140k
App Marketer $70k-$100k

What You Will Learn

Conduct keyword research to rank higher in app stores
Design high-converting screenshots and video previews
Optimize app titles and descriptions for search algorithms
Manage user ratings and reviews to improve credibility
Execute A/B tests on store listings to boost conversion

Skills You Will Gain

App Store Optimization Keyword Research Conversion Rate Opt A/B Testing Mobile Marketing

Who Is This For

App Developers
Marketers
Product Owners

Prerequisites

None
Marketing interest

App Store Optimization FAQs

Marketing?

Yes, specific technical marketing for apps.

SEO same?

Similar concepts, but different algorithms/tools.

Tools cost?

We use free tiers of major ASO tools.

Android vs iOS?

We cover specific tactics for both platforms.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

App Annie
Sensor Tower
Mobile Action
Store Consoles

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