Google Analytics 4 (GA4)

Master the new standard of analytics. Learn event-based tracking, custom reports, BigQuery integration, and conversion optimization in GA4.

Universal Analytics is dead; long live GA4. This course helps you master the event-based model of Google Analytics 4. You will learn to configure data streams, set up custom events and conversions without code (via GTM), and build Exploration reports to answer specific business questions. We also cover the BigQuery integration for raw data access and building audiences for remarketing. Essential for any marketer needing to prove ROI.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

Data Analysts

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Secure Enrollment via SSL

Complete Course Syllabus

1

Event-Based Model

Difference between UA sessions and GA4 events.
2

Configuration

Setting up streams, retention, and internal filters.
3

Custom Events

Tracking button clicks and form submits via GTM.
4

Explorations

Building funnel and path analysis reports manually.
5

BigQuery Link

Exporting raw data for SQL analysis.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$70k - $100k

Career Paths

Digital Analyst $75k-$110k

Marketing Manager $80k-$120k

Conversion Specialist $70k-$100k

What You Will Learn

Configure GA4 properties and data streams correctly

Implement custom event tracking using Google Tag Manager

Build custom Exploration reports to analyze user journeys

Integrate GA4 with BigQuery for advanced data analysis

Debug tracking issues using Tag Assistant and DebugView

Skills You Will Gain

Google Analytics 4 Google Tag Manager Event Tracking Data Analysis BigQuery Basics

Who Is This For

Digital Marketers

Data Analysts

E-commerce Managers

Prerequisites

None

Marketing basics