Navigate European privacy law. Understand consent, the right to be forgotten, and data processing agreements to market compliantly.
The General Data Protection Regulation (GDPR) set the global standard for privacy. This course focuses specifically on its impact on marketing. You will learn the legal basis for processing data (Consent vs Legitimate Interest). Master the requirements for compliant email marketing (Opt-in), handling cookie consent, and managing third-party processors. We cover the severe fines for non-compliance and how to build a marketing strategy that respects user rights.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Yes, fines are huge. Knowledge reduces risk.
Applies to anyone marketing TO European citizens.
No, operational guidance. Consult counsel.
UK GDPR is similar; we cover the nuance.