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Apply behavioral science to marketing. Persuasion, framing, and behavioral targeting.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Behavioral marketing.
Behavioral biases in strategy, hiring, M&A, and organizational decision-making.
Brain science meets marketing. Eye tracking, EEG, and emotional measurement in advertising.
Apply behavioral insights to public policy. Nudge units, compliance design, and social norms.