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Lead performance marketing. Budget strategy, team scaling, and performance culture.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
VP Performance pathway.
Pay for results. CPA, ROAS, attribution, and managing performance across channels.
Paid social strategy. Meta Ads, TikTok Ads, LinkedIn Ads, and creative strategy.
ASO, app install campaigns, deep linking, and in-app engagement optimization.