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Paid social strategy. Meta Ads, TikTok Ads, LinkedIn Ads, and creative strategy.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Paid social performance.
TikTok ads, Spark Ads, creator partnerships, and short-form creative best practices.
Build and manage affiliate programs. Commission structures, partner recruitment, and fraud prevention.
Move beyond last-click. MMM, incrementality testing, and geo-experiments for channel measurement.