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Manage PR crises. Crisis playbooks, spokesperson training, and real-time response.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Prepare and respond.
Strategic corporate communications. Internal comms, executive comms, and stakeholder management.
Build media relationships. Story pitching, press releases, and journalist engagement.
Measure PR impact. AVE alternatives, share of voice, sentiment analysis, and reporting.