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Build media relationships. Story pitching, press releases, and journalist engagement.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Earned media.
Lead communications. CCO pathway, integrated comms, and communications transformation.
Lobby, advocate, and engage with government stakeholders. Policy communication and grassroots.
Manage PR crises in real-time. Holding statements, social response, and media management.