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Lead research functions. Research strategy, team building, and organizational influence.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
VP Insights pathway.
Uncover consumer motivations. Segmentation, personas, and jobs-to-be-done framework.
Map competitive landscapes. Porter's analysis, perceptual maps, and win/loss analysis.
Usability testing, card sorting, tree testing, and user journey mapping for product teams.