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Manage analyst relations. Gartner, Forrester, and industry analyst engagement.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Analyst-specific relations.
PMM competitive intel. Battle cards, win/loss analysis, and competitive positioning.
Lead product marketing teams. Team structure, career development, and PMM org design.
Product marketing for product-led growth. Self-serve, onboarding, and in-product messaging.