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Product marketing for product-led growth. Self-serve, onboarding, and in-product messaging.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
PLG-specific PMM.
Product marketing fundamentals. Positioning, messaging, and go-to-market strategy.
Manage analyst relations. Gartner, Forrester, and industry analyst engagement.
PMM metrics. Pipeline influence, launch metrics, and marketing attribution.