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Research for product marketing. Buyer personas, customer interviews, and market analysis.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
PMM-specific research.
Product-led growth. PLG marketing, freemium strategy, and product-led acquisition.
Product marketing fundamentals. Positioning, messaging, and go-to-market strategy.
Analyst relations. Gartner/Forrester engagement, industry influence, and market positioning.