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Plan and execute product launches. Launch tiers, cross-functional coordination, and launch metrics.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Tiered launch strategy.
Product marketing. Positioning, messaging, and go-to-market strategy.
Craft compelling positioning. Category creation, messaging hierarchy, and value propositions.
Product marketing for product-led growth. Self-serve, onboarding, and in-product messaging.