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Price luxury products. Value-based pricing, price architecture, and resale market dynamics.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Strategic pricing science.
Manage luxury conglomerates. Brand portfolio strategy, extensions, and brand architecture.
Luxury industry fundamentals. Brand heritage, exclusivity, and the luxury consumer.
Luxury retail excellence. Clienteling, VIP experiences, and flagship store strategy.