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Artisan craftsmanship, vertical integration, and luxury supply chain management.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Craft + scale balance.
Luxury industry fundamentals. Brand heritage, exclusivity, and the luxury consumer.
Manage luxury conglomerates. Brand portfolio strategy, extensions, and brand architecture.
Market luxury brands. Storytelling, scarcity marketing, and high-end brand communications.