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Market luxury brands. Storytelling, scarcity marketing, and high-end brand communications.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Luxury-specific strategies.
Five-star service. Luxury hotels, private aviation, and premium service experiences.
Price luxury products. Value-based pricing, price architecture, and resale market dynamics.
Manage luxury conglomerates. Brand portfolio strategy, extensions, and brand architecture.