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Gen Z, Millennials, Gen X, Boomers. Generational differences in media, buying, and brand preference.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Data-backed generational insights.
Online decision-making, social proof, reviews, and digital customer journey analytics.
Model consumer behavior. Predictive models, segmentation, and behavioral forecasting.
Psychological principles of persuasion. Cialdini, cognitive biases, and emotional decision-making.