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In-store behavior, shelf placement, POS displays, and the path to purchase in retail.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Physical and digital retail.
Online decision-making, social proof, reviews, and digital customer journey analytics.
Qualitative and quantitative research. Focus groups, surveys, ethnography, and conjoint analysis.
Ethical consumption. Green consumer behavior, ethical purchasing, and sustainability attitudes.