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Tech adoption across franchise systems. POS, loyalty, mobile apps, and systemwide rollouts.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Change management in franchises.
National vs local marketing. Ad fund management, brand consistency, and co-op advertising.
Manage franchise operations. Operations manuals, brand standards, and quality assurance.
Franchise internationally. Master franchise, area development, and cross-border franchising.