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Behavioral biases in strategy, hiring, M&A, and organizational decision-making.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
For leaders and strategists.
How consumers make purchase decisions. Heuristics, anchoring, and choice overload.
Design choice architectures. Default options, framing, and nudging for better business outcomes.
Brain science meets marketing. Eye tracking, EEG, and emotional measurement in advertising.