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Loss aversion, overconfidence, and herding in financial markets and investment decisions.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Understand market psychology.
Run behavioral experiments. RCT design, field experiments, and behavioral measurement.
Behavioral science in HR. Nudges for engagement, decision-making, and performance.
Brain science meets marketing. Eye tracking, EEG, and emotional measurement in advertising.