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How consumers make purchase decisions. Heuristics, anchoring, and choice overload.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Science-backed insights.
Loss aversion, overconfidence, and herding in financial markets and investment decisions.
Why good people make bad decisions. Ethical blind spots, moral licensing, and slippery slopes.
Apply behavioral insights to public policy. Nudge units, compliance design, and social norms.