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Kahneman, Thaler, and behavioral biases. How irrational behavior affects business decisions.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Business applications.
Apply behavioral science to product design. Habit formation, gamification, and engagement loops.
Apply behavioral insights to public policy. Nudge units, compliance design, and social norms.
Design for behavior. Habit formation, engagement loops, and behavioral product design.