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Bring visitors back. Pixel-based retargeting, dynamic ads, and sequential messaging.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
First-party data strategies.
Pay for results. CPA, ROAS, attribution, and managing performance across channels.
TikTok ads, Spark Ads, creator partnerships, and short-form creative best practices.
Creative for performance. Ad creative testing, UGC ads, and creative iteration.