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Plan, create, and govern content. Audits, taxonomies, and content models for digital experiences.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Strategy over execution.
Measure content performance. Engagement metrics, attribution, and proving content ROI.
Topic clusters, pillar pages, and content briefs that rank. Keyword-driven content planning.
Write interface copy. Buttons, error messages, onboarding text, and voice & tone guides.