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Protect and recover brand reputation. Social media crises, PR response, and monitoring.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
Prevention and recovery.
Position brands for competitive advantage. Positioning statements, perceptual maps, and differentiation.
Measure brand health. NPS, brand awareness, perception studies, and brand valuation methods.
Craft brand narratives. Storytelling frameworks, brand purpose, and emotional branding.