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martech Advanced 21 lessons

Marketo Certification

Master Enterprise Marketing Automation. Learn lead lifecycle management, scoring, and complex nurturing programs in Adobe Marketo Engage.

Marketo is the tool of choice for B2B enterprise marketing. This course prepares you for the Adobe Certified Professional exam. You will learn to architect complex Nurture Programs, manage the Lead Lifecycle (MQL to SQL), and build sophisticated Lead Scoring models. We cover database hygiene, email deliverability within Marketo, and integrating with CRMs like Salesforce. Essential for Marketing Operations professionals in large organizations.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Automation
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Program Types
    Email, Event, Engagement, and Default programs.
  • 2
    Smart Lists
    Advanced filtering and logic for segmentation.
  • 3
    Lead Scoring
    Building demographic and behavioral score models.
  • 4
    Lifecycle Modeler
    Tracking leads from Anonymous to Customer.
  • 5
    Reporting
    Email insights and revenue cycle analytics.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$90k - $130k

Career Paths

Marketo Administrator $95k-$135k
Marketing Ops Mgr $100k-$145k
Demand Gen Manager $90k-$130k

What You Will Learn

Architect and build engagement programs (Nurture)
Design and implement Lead Scoring models
Manage the Lead Lifecycle and revenue cycle models
Execute advanced list segmentation and smart lists
Prepare for the Adobe Certified Professional - Marketo exam

Skills You Will Gain

Marketo Engage Lead Lifecycle Scoring Models Marketing Automation CRM Sync

Who Is This For

Marketing Ops
Demand Gen Leads
CRM Admins

Prerequisites

Marketing Basics
Data Logic

Marketo Certification FAQs

Enterprise only?

Yes, Marketo is expensive and complex.

Hard to learn?

Steep learning curve compared to HubSpot/Mailchimp.

Certification?

Directly aligns with Adobe certification paths.

Coding?

HTML/CSS helpful for templates, not required for logic.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Adobe Marketo
Salesforce (Integrations)
Excel

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