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martech Beginner 21 lessons

Google Analytics 4 (GA4)

Master the new standard of analytics. Learn event-based tracking, custom reports, BigQuery integration, and conversion optimization in GA4.

Universal Analytics is dead; long live GA4. This course helps you master the event-based model of Google Analytics 4. You will learn to configure data streams, set up custom events and conversions without code (via GTM), and build Exploration reports to answer specific business questions. We also cover the BigQuery integration for raw data access and building audiences for remarketing. Essential for any marketer needing to prove ROI.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Data Analysts
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Event-Based Model
    Difference between UA sessions and GA4 events.
  • 2
    Configuration
    Setting up streams, retention, and internal filters.
  • 3
    Custom Events
    Tracking button clicks and form submits via GTM.
  • 4
    Explorations
    Building funnel and path analysis reports manually.
  • 5
    BigQuery Link
    Exporting raw data for SQL analysis.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$70k - $100k

Career Paths

Digital Analyst $75k-$110k
Marketing Manager $80k-$120k
Conversion Specialist $70k-$100k

What You Will Learn

Configure GA4 properties and data streams correctly
Implement custom event tracking using Google Tag Manager
Build custom Exploration reports to analyze user journeys
Integrate GA4 with BigQuery for advanced data analysis
Debug tracking issues using Tag Assistant and DebugView

Skills You Will Gain

Google Analytics 4 Google Tag Manager Event Tracking Data Analysis BigQuery Basics

Who Is This For

Digital Marketers
Data Analysts
E-commerce Managers

Prerequisites

None
Marketing basics

Google Analytics 4 (GA4) FAQs

UA vs GA4?

GA4 is the only option now; UA is deprecated.

Coding?

No, GTM handles tags without code changes.

Hard to learn?

Steep learning curve due to UI changes from UA.

Certification?

Prepares for the Google Analytics Certification.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Google Analytics 4
Google Tag Manager
Looker Studio
BigQuery

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