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design Advanced 21 lessons

Service Design

Design the full ecosystem. Orchestrate people, infrastructure, and communication to improve the service experience beyond just the screen.

UX focuses on the screen; Service Design focuses on the entire organization. This advanced course teaches you to map the full ecosystem of a service. You will master Service Blueprints to connect user actions (Frontstage) with internal processes (Backstage) and support systems. Learn to identify operational bottlenecks that ruin the user experience. Essential for senior designers working on complex systems like banks, airlines, or hospitals.

100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Service Archs
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Service Thinking
    Moving beyond the product to the delivery system.
  • 2
    Blueprinting
    Mapping Frontstage, Backstage, and Support processes.
  • 3
    Touchpoints
    Orchestrating interactions across App, Email, and Store.
  • 4
    Co-Creation
    Designing solutions *with* stakeholders, not just for them.
  • 5
    Implementation
    Piloting service changes in the real world.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$110k - $150k

Career Paths

Service Designer $115k-$160k
CX Strategist $120k-$170k
Design Strategist $110k-$155k

What You Will Learn

Create Service Blueprints connecting frontstage and backstage
Map complex ecosystems of people, processes, and tools
Identify and fix operational bottlenecks affecting users
Facilitate workshops to align cross-functional teams
Design omni-channel experiences (Digital + Physical)

Skills You Will Gain

Service Blueprinting Ecosystem Mapping Systems Thinking Workshop Facilitation Process Design

Who Is This For

Senior Designers
Ops Managers
Consultants

Prerequisites

UX Experience
Systems Thinking

Service Design FAQs

Digital only?

No, covers physical stores and call centers too.

Vs UX?

Broader scope; UX is part of Service Design.

Hard?

Yes, requires managing organizational politics.

Tools?

Whiteboards (digital or physical) are the main tool.

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