Design the full ecosystem. Orchestrate people, infrastructure, and communication to improve the service experience beyond just the screen.
UX focuses on the screen; Service Design focuses on the entire organization. This advanced course teaches you to map the full ecosystem of a service. You will master Service Blueprints to connect user actions (Frontstage) with internal processes (Backstage) and support systems. Learn to identify operational bottlenecks that ruin the user experience. Essential for senior designers working on complex systems like banks, airlines, or hospitals.
Estimated completion time: 21 lessons • Self-paced learning • Lifetime access
No, covers physical stores and call centers too.
Broader scope; UX is part of Service Design.
Yes, requires managing organizational politics.
Whiteboards (digital or physical) are the main tool.
Go from your first step to master level. Three simple steps, all about Service Design.
Get the basics of Service Design right, and everything after gets easier.
This is where Service Design gets exciting — deeper skills, real results.
The final step: let Figma AI + Midjourney generate design systems automatically while you focus on the big picture.