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mobile Intermediate 21 lessons

Mobile Analytics (Mixpanel)

Track user behavior to grow your app. Master event taxonomy, funnel analysis, and retention strategies using Mixpanel and Amplitude.

You can't improve what you don't measure. This course focuses on implementing product analytics in mobile apps. You will learn to design a clean Event Taxonomy (what to track), implement tracking code using Mixpanel or Amplitude, and visualize user journeys. We cover analyzing Funnels to find drop-off points, measuring Retention cohorts to gauge product-market fit, and running A/B tests to optimize features. Essential for data-driven mobile development.

✅ 100% Free & Lifetime Access
⏱️ 5-Minute Lessons (Bite-sized learning)
🚀 21-Lesson Path (Independent modules)
📱 Mobile Friendly (Learn anywhere)
Product
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Secure Enrollment via SSL

Complete Course Syllabus

  • 1
    Tracking Strategy
    Defining meaningful events vs vanity metrics.
  • 2
    Implementation
    integrating SDKs and debugging event streams.
  • 3
    Funnels
    Visualizing user steps and identifying friction.
  • 4
    Retention
    Understanding if users come back over time.
  • 5
    User Profiles
    Segmenting users based on behavior and attributes.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary
$100k - $140k

Career Paths

Product Analyst $90k-$130k
Growth Engineer $110k-$150k
Mobile Product Mgr $120k-$160k

What You Will Learn

Design a scalable Event Taxonomy for accurate data tracking
Implement analytics SDKs in mobile applications effectively
Analyze Conversion Funnels to identify user drop-off points
Measure User Retention using cohort analysis reports
Run A/B tests to validate feature performance and growth

Skills You Will Gain

Product Analytics Mixpanel/Amplitude Event Tracking Cohort Analysis A/B Testing

Who Is This For

Product Managers
Mobile Developers
Growth Hackers

Prerequisites

Mobile Dev basics
Product interest

Mobile Analytics (Mixpanel) FAQs

Privacy?

We cover GDPR/CCPA compliance and user consent.

Google Analytics?

We compare GA4 vs product-focused tools like Mixpanel.

Coding?

Yes, implementing the tracking code requires dev work.

For marketing?

Focus is on Product usage, but aids marketing too.

Need more info?
All Reork courses are 100% free, self-paced, and fully accessible on mobile devices. No prior experience is required. Read our full Platform FAQ.

Tech Stack & Tools

Mixpanel
Amplitude
Segment
Google Analytics 4
Jira

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