Mobile Analytics (Mixpanel)

Track user behavior to grow your app. Master event taxonomy, funnel analysis, and retention strategies using Mixpanel and Amplitude.

You can't improve what you don't measure. This course focuses on implementing product analytics in mobile apps. You will learn to design a clean Event Taxonomy (what to track), implement tracking code using Mixpanel or Amplitude, and visualize user journeys. We cover analyzing Funnels to find drop-off points, measuring Retention cohorts to gauge product-market fit, and running A/B tests to optimize features. Essential for data-driven mobile development.

✅ 100% Free & Lifetime Access

⏱️ 5-Minute Lessons (Bite-sized learning)

🚀 21-Lesson Path (Independent modules)

📱 Mobile Friendly (Learn anywhere)

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Complete Course Syllabus

1

Tracking Strategy

Defining meaningful events vs vanity metrics.
2

Implementation

integrating SDKs and debugging event streams.
3

Funnels

Visualizing user steps and identifying friction.
4

Retention

Understanding if users come back over time.
5

User Profiles

Segmenting users based on behavior and attributes.

Estimated completion time: 21 lessons • Self-paced learning • Lifetime access

Career Outlook

Estimated Salary

$100k - $140k

Career Paths

Product Analyst $90k-$130k

Growth Engineer $110k-$150k

Mobile Product Mgr $120k-$160k

What You Will Learn

Design a scalable Event Taxonomy for accurate data tracking

Implement analytics SDKs in mobile applications effectively

Analyze Conversion Funnels to identify user drop-off points

Measure User Retention using cohort analysis reports

Run A/B tests to validate feature performance and growth

Skills You Will Gain

Product Analytics Mixpanel/Amplitude Event Tracking Cohort Analysis A/B Testing

Who Is This For

Product Managers

Mobile Developers

Growth Hackers

Prerequisites

Mobile Dev basics

Product interest